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TGG mock_up 4 for website_edited.jpg

The Green Grove

Project Overview

This project aimed to design brand logos and elements, a tag, and any additional deliverables for a concept brand called The Green Grove. The Green Grove is a sustainable clothing brand that aims for a modern and earthy look. The Green Grove ensures that its clothes will last and be comfortable. The pattern incorporates the grove look while also including the graphic in the logo. I decided to use greens, browns, black, and white as my colors, sticking with an earthy, outdoorsy aesthetic. the green and brown complement each other while also having enough contrast. the logo and fonts are different, yet they are able to work well together.

Target Audience

Age: 18-45 years old (people who often prioritize sustainability).
Gender: Any; yet women often represent a strong segment in eco-friendly fashion markets. Income Level: Middle to
upper-middle income brackets, as eco-friendly clothing often comes at a premium price.
Location: Primarily urban and suburban areas, often with access to progressive lifestyle choices.
Values: Environmentally conscious, prioritizes sustainability, and social responsibility.
Lifestyle: Active interest in eco-friendly living, including recycling, zero-waste initiatives, and low-carbon transportation.
Shopping Habits: Seeks out brands that are transparent about their sourcing and manufacturing processes; prefers quality over quantity and often researches brands before purchasing.
Style Preferences: Tends to prefer minimalistic, classic, versatile pieces that last rather than fast fashion; interested in both aesthetics and substance.

Mood Board

Design Elements

Sketches

Mock-ups

I provided many different types of mock-ups depending on how they wanted to apply their brand. Some higher-end stores prefer the sewn-in tags on pants and tops, so I provided an example for them to see what that would look like. I also provided two tags, one giving more of that higher-end feel and the other a more affordable feel. Lastly, I gave a mock-up showing what a leather tag could look like on the back of a pair of jeans.

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